Kementerian BUMN Ajak Optimalisasi AI untuk Komunikasi di Media Sosial

SEAToday.com, Jakarta - Kementerian BUMN mengajak karyawan BUMN di seluruh Indonesia untuk meningkatkan memanfaatkan teknologi digital dan kecerdasan buatan (AI) di media sosial.
Staf Khusus Menteri BUMN, Arya Sinulingga, menekankan pentingnya mengikuti teknologi, yang kini dapat mempermudah pekerjaan melalui AI.
Dalam acara lokakarya bertajuk "Navigating the Future of Social Media with AI Technology" yang berlangsung di Padang, Sumatera Barat, Arya berharap agar seluruh BUMN lebih mendalami teknologi dan mendukung program-program pemerinta.
"Hari ini kita dimudahkan dengan hadirnya AI, mempercepat kita dalam bekerja. Untuk itu, mulai tahun ini kita akan banyak belajar dengan teknologi, diharapkan semua BUMN dapat mengglorifikasi apa saja yang menjadi program pemerintah, Astacita Presiden," ujarnya seperti dilansir Antara.
Lokakarya ini dihadiri lebih dari 100 peserta dari berbagai BUMN dan menjadi forum untuk berbagi pengetahuan serta inspirasi, terutama terkait dengan tren media sosial yang dipengaruhi oleh teknologi AI.
Acara ini merupakan kolaborasi Kementerian BUMN dengan beberapa BUMN besar, termasuk PLN, Pertamina, KAI, BTN, Danareksa, SIG, dan Pupuk Indonesia. Kegiatan tersebut mencakup sesi berbagi ilmu dari praktisi seperti Danang Prakoso dari Mediatics Digital Indonesia yang membahas bagaimana AI dapat mengubah cara content creator berinteraksi dengan audiens.
Siti Nur Aisyah dan Vira Enjella dari BRI juga berbagi pengalaman mereka tentang peningkatan engagement dan manajemen SDM melalui program "BRI Creator Hub."
Selain sesi materi, peserta juga diajak untuk mengunjungi pembangkit listrik UBP Teluk Sirih milik PLN Indonesia Power, di mana mereka bisa melihat langsung bagaimana pembangkit ini mendukung sistem kelistrikan Sumatera dan inovasi untuk mendukung program pemerintah.
Penulis : Salvira Aulia
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