SEAToday.com, Jakarta-Menteri Badan Usaha Milik Negara (BUMN), Erick Thohir menyebut BUMN tidak ragu terus mendukung aktivitas populer di tengah masyarakat, seperti melalui olahraga. Ia menjelaskan bahwa dukungan BUMN pada olahraga sudah terbukti bermanfaat dan itu berjalan tanpa paksaan pihak manapun.
Dukungan tersebut bagian dari program Tanggung Jawab Sosial dan Lingkungan atau Corporate Social Responsibility (CSR) BUMN.
"Seperti BNI, BRI, Mandiri, merasakan value yang lebih ketika bisa bekerjasama dengan sebuah kegiatan yang memasyarakat seperti olahraga," tegas Erick dalam acara Family Gathering Kementerian BUMN di Taman Mini Indonesia Indah (TMII), Jakarta, Minggu, dilansir Antara.
Dikatakan Erick, setiap sponsor yang diberikan BUMN itu disesuaikan dengan ciri khas atau karakter BUMN itu sendiri.
"Misalnya, PT Perusahaan Listrik Negara (Persero) atau PLN yang diminta mendukung voli. Itu karena voli merupakan salah satu olahraga yang sangat populer di masyarakat menengah," lanjutnya.
BNI yang diminta mendukung bulu tangkis. Menurut Erick, itu dikarenakan sejalan dengan pengembangan bisnis BNI yang mendunia.
"Sejalan dengan bisnis BNI, bulu tangkis Indonesia memang sudah menggema di seluruh dunia. Jadi merk bertemu merk menjadi saling mendukung," jelasnya.
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